Lean in to Opt-in
Rules and regulations around text message marketing require opt-in lists. Sometimes, curating an opt-in list can seem like a daunting task. It’s important to remember that opt-in lists are well worth the elbow grease. When you build an opt-in SMS list you have ensured that your messages are being sent to an engaged audience. The customers who have signed up for your list are interested in your product, familiar with your brand and are that much more likely to act when receiving a text from your business. After all, how often does a customer say that they WANT to receive your advertising?
What’s in it for me?
Give your customers an incentive to opt-in to your list! Let everyone know on your social media and website that customers who opt in to your list will receive a special reward. Whether that’s $5 off their next purchase or a BOGO, offering promotions to your customers is a great way to help your list grow.
Convenience is Key
When writing a message for SMS marketing, keep it simple! Customer convenience is key so create a message that is informative, specific and easy to understand. Does your message include a link to a website, landing page or social media account? Double, triple and quadruple check that your links work and that the landing page on the other end is easy to navigate. The best conversion rates occur when customers are sent to websites that are aesthetically pleasing, not confusing and that directly relate to the content of your text message.
‘Tis the Season!
Give your customers a new way to celebrate their favorite holidays. Messaging campaigns that correlate with a festive theme can give your customers a great channel to connect with your brand. Not only do holiday campaigns foster high engagement, but they also are super fun to create!